Shop – Brag Fashion

Sylvie Tan medium

Helen Sofianos — Wed, 10 Jun 2026 13:57:12 +0000

Inspired by contemporary resort elegance, Sylvie combines artisanal craftsmanship with a bold textured silhouette. Hand-crocheted in organic cotton using the signature popcorn stitch, its softly structured form creates a modern statement while remaining timeless and versatile.

Finished with leather handles and available in two sizes, Sylvie transitions effortlessly from island mornings to sunset aperitifs, embodying the relaxed luxury of Mediterranean living.

Sylvie White

Helen Sofianos — Wed, 10 Jun 2026 13:35:42 +0000

Finished with leather handles and available in two sizes, Sylvie transitions effortlessly from island mornings to sunset aperitifs, embodying the relaxed luxury of Mediterranean living.

Sophie White

Helen Sofianos — Tue, 19 May 2026 13:24:24 +0000

Relaxed yet elevated, Sophie captures the essence of modern Mediterranean elegance.
Handcrafted in organic cotton with a soft fluid silhouette and natural canvas lining, it is designed to accompany effortless summer dressing from island mornings to seaside evenings.

Minimal in spirit yet statement in presence, Sophie reflects a quieter vision of luxury — rooted in craftsmanship, natural materials, and timeless simplicity.

Solene Turqoise

Helen Sofianos — Tue, 28 Apr 2026 13:48:33 +0000

Solene expresses summer through simplicity.
Its elongated silhouette and open crochet structure create a sense of lightness, allowing air, light, and motion to pass through effortlessly.

Designed for sun-filled days and island wandering, it carries only what is needed — with ease, freedom, and quiet elegance.
A piece that reflects the rhythm of summer: unstructured, fluid, and naturally refined.

Bernadette bordeaux

Helen Sofianos — Mon, 16 Feb 2026 15:58:30 +0000

Bernadette explores softness through restraint. The velvet yarn absorbs light subtly, creating depth without excess.

With its classic proportions and tactile elegance, it speaks to a woman who values texture as an expression of quiet luxury rather than ornament.

Beatrice Ivory

Helen Sofianos — Mon, 16 Feb 2026 15:34:23 +0000

Styled casually or elevated for evening, Beatrice adapts effortlessly, becoming part of the wearer’s rhythm rather than a seasonal accessory.

Beatrice Black

Helen Sofianos — Mon, 16 Feb 2026 15:16:15 +0000

Styled casually or elevated for evening, Beatrice adapts effortlessly, becoming part of the wearer’s rhythm rather than a seasonal accessory.

Beatrice Petrol

Helen Sofianos — Mon, 16 Feb 2026 14:59:21 +0000

Beatrice captures the quiet power of texture. Its fluffy, almost organic surface — evokes movement, softness, and confidence. The classic crossbody silhouette is reimagined through hand-crafted craftsmanship, balancing playful tactility with polished luxury.

Styled casually or elevated for evening, Beatrice adapts effortlessly, becoming part of the wearer’s rhythm rather than a seasonal accessory.

Beatrice Olive

Helen Sofianos — Mon, 16 Feb 2026 14:47:44 +0000

Beatrice captures the quiet power of texture. Its fluffy, almost organic surface — particularly in olive, as seen in Elle Spring Fashion — evokes movement, softness, and confidence. The classic crossbody silhouette is reimagined through hand-crafted craftsmanship, balancing playful tactility with polished luxury. Styled casually or elevated for evening, Beatrice adapts effortlessly, becoming part of the wearer’s rhythm rather than a seasonal accessory.

Matilda Wildflower Blue Lurex

Helen Sofianos — Thu, 22 Jan 2026 14:46:42 +0000

Charming yet fearless, the Matilda Bag captures the dual spirit of the Yarn & Leather collection — delicate craftsmanship meeting modern edge. Each fringe is meticulously cut by hand, creating a sense of movement and rhythm with every step. A statement mini bag that balances softness with strength — designed for evenings that deserve attention.